Our insights

Intrapreneurship: when teams transform the organization from within

Catherine Gauthier, Marine Piedoue, Emmanuel Cameron

Mar 27, 20268 min

Persona or Persona non grata? Or the illusion of understanding one’s customers

Why customer journeys are a strategic lever (and not just a design tool)

Catherine Gauthier

Mar 27, 202610 min

What if the real barrier to CX projects wasn’t their quality… but the perception of their value?

On February 19, the Experience Summit brought together experience design professionals around a central issue: how can organizational constraints be turned into concrete levers to enhance the customer experience?

Catherine Gauthier, Stéphanie Ouellet

Mar 15, 20268 min

Customer experience: when “customer” simply means “a person”

Catherine Gauthier

Feb 8, 20266 min

Innovative project looking for a manager who thinks outside the box

Emmanuel Cameron, Catherine Gauthier, Simon Boudreau

May 15, 20256 min

Who is really responsible for the customer experience?

Catherine Gauthier

Mar 15, 20259 min

2024 Decoded: From Trends to Actionable Insights for CX & Innovation Experts

Catherine Gauthier

Feb 15, 20248 min